In addition to the well-established lobbying and political action committee capabilities, new Foundation programs - including the Workplace Project and Family Project - were added. The logo was the final touch on a complete reorganization of HRC. The rebranding in 1995 announced to the country that, in the words of then- Executive Director Elizabeth Birch, 'We're so much more than a fund.' When HRCF was founded in 1980, it was primarily a fund for supporting pro-fairness congressional candidates.

The logo - unveiled in fall 1995 - helped usher in a new era for the organization, which had previously been known as the Human Rights Campaign Fund. It has become synonymous with the fight for equal rights for LGBTQ+ Americans.

The Human Rights Campaign logo is one of the most recognizable symbols of the lesbian, gay, bisexual, transgender and queer community.